public awareness CAMPAIGNS

Since its founding, LMC has worked closely with partner outlets to create impactful media campaigns that inform and engage the Latino community. In 2022, LMC launched the Encara al Racismo campaign to promote the California State Library’s Stop the Hate initiative with our partners, raising awareness about hate crimes, prevention strategies, and connecting victims to healing resources through news reporting, research, and other media. 

Other campaigns we have led address issues like disinformation in the Latino community, digital equity, re-entry resources after incarceration, and the 2020 Census. Grounded in research and community input, LMC ensures messages are tested, refined, and delivered across multiple platforms, including prime-time radio and TV, using diverse multimedia formats like articles, videos, podcasts, and social media content. Read more about our work below!

encara al racismo

Rooted in a foundation of community, expert, and grasstop voices, Color y Raíces: Encara al Racismo used multiple tactics to start a dialogue within the Latino on confronting the presence and role of racism, colorism, and hate, and advance a community-based call to action to combat racism/anti-indigeneity and heal multiracial relations. 

REPORT HATE FOR LA RESIDENTS

Victims and witnesses can report any hate incident or hate crime in order to receive free follow-up services and supportive resources in your community. Your report is always confidential and can be made anonymously.

REPORT HATE STATEWIDE

All victims and witnesses of hate incidents and hate crimes can report and are eligible for free hotline support services. California vs Hate is not affiliated with law enforcement, and you can report anonymously.

RESOURCES

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RESearch 

We are pleased to report back on the results of the planning phase of our campaign. LMC engaged in three research methods: literature review, focus groups and polling to understand the Latino community’s experience with racism as well as their interest and readiness for addressing issues of racism and advancing intercultural relations. The literature review provided valuable insights into existing research on race ideologies and attitudes, as well as prior anti-racism campaigns.

Participants in focus groups shared their attitudes toward and experiences with racism and inter-race relations. The focus groups also helped to assess participant interest and ideas on how to create behavioral change to more proactively address racism. Finally, public polling was conducted to gain deeper insights into the Latino community’s perceptions, interest and readiness and to address racism within Latino and with other ethnic communities. The following report link contains a full summary our findings.

Community guide

The guide below serves to advise community leaders, parents, and caregivers on how to begin a dialogue in their neighborhoods, organizations, and families around racism and colorism in the Latino community. 

CALÓ News and LATV inaugurate ‘Stop the DIS ( information )’ with Adam Schiff town hall

The "Stop the Dis” Town Hall, featuring Rep. Adam Schiff and moderated by Al Madrigal and Tsi-Tsi-Ki Félix, is an exclusive event held in collaboration with Calo News, La Opinion, and the Los Angeles Latino Equity + Diversity Initiative at LATV studios. This event provides the Latino community a unique opportunity to directly pose questions to Rep. Schiff, a candidate for the California Senate in the upcoming 2024 senatorial election.

Stop the Dis
( information )

CALÓ News, LATV, and LatiNation partnered with comedian, actor, and writer Al Madrigal to produce a series of non-partisan short videos and news stories that informed, educated, and gave people the tools to fight the spread of disinformation.

CAMPAIGNS

UNIVISION STOP THE HATE PSA

COMING SOON