about
This comprehensive capacity-building program is tailored to the unique needs of Latino-serving news outlets, empowering them with essential tools and knowledge to:
Increase digital traffic and boost reader engagement;
Diversify newsroom funding streams and enhance their financial resilience; and,
Improve organizational effectiveness and long-term viability.
next session: October 28th | 10AM PST/MST (VIRTUAL)
TOPIC: advertising strategies
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Unlocking Advertising Success: Building Stronger Brands & Smarter Campaigns
In today’s media landscape, it’s essential for outlets to actively promote their platforms. Strategic advertising campaigns are key to building brand authority, growing audiences, and generating revenue.
This interactive session will focus on how to:
✔ Craft a compelling brand identity that resonates with your audience
✔ Collaborate effectively with ad agencies and freelancers
✔ Share what’s worked (and what hasn’t) through real-world experiences
✔ Co-create actionable strategies with fellow participantsWe’ll kick things off with a quick poll, dive into practical branding and campaign insights, and wrap up with an open Q&A. You’ll leave with helpful tools, including a brand-building supplement and a checklist for choosing the right freelancer.
Let’s learn from each other and build more impactful campaigns—together.
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Graham North | Co-founder & Chief Strategy Officer at nice&frank | Founder of Brand Camp | Campaign Strategic Planner of the Year
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Program Manager
Stephanie@latinomedia.org
