UNDERSTANDING YOUR AUDIENCE
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UNDERSTANDING YOUR AUDIENCE
UNDERSTANDING YOUR AUDIENCE + UNDERSTANDING YOUR AUDIENCE
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In this 60-minute session, Arjuna Soriano guided participants through key strategies to better understand and engage their audiences—helping organizations communicate more effectively and build deeper connections.
Designed for communicators, organizers, and advocates, this session helped participants:
OBJECTIVES
Identify and segment audiences based on demographics, interests, and online behavior
Explore tools for gathering meaningful feedback, including surveys, polls, listening posts, and social media interactions
Use real-time audience insights to inform and adapt digital communication strategies
Attendees walked away with practical approaches to strengthen their outreach and deepen engagement with the communities they serve.
SPEAKER
Arjuna Soriana, Google News Initiative
FACILITATOR
LMCDATE & TIME
May 27, 2025, at 10am-11am PT
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