capacity building
capacity building
Original news reporting is under immense pressure from economic, political, and systemic challenges, including the decline in ad revenue and the dominance of large digital platforms. Traditional news organizations are shrinking, changing ownership, or closing entirely, but this moment of crisis also brings opportunities for innovation.
Capacity-Building for media Outlets
LMC is working to reverse these trends by supporting outlets in expanding their online platforms, building digital audiences, and exploring hybrid business models to strengthen the industry. We also recognize the critical need to support emerging journalists who can effectively serve ethnically and linguistically diverse communities. Few journalism programs in the U.S. prepare reporters to cover economic, political, and social issues relevant to Latino/a/x communities or to understand how language and imagery influence community identity. Small, local Spanish-language newsrooms, which often lack resources, struggle to mentor and train journalists. With most ethnic media outlets in California operating with fewer than five full-time staff, LMC aims to address this gap through strategies that ensure the sustainability of independent Latino news media and high-quality journalism for future generations.

Advertising
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Adversiting
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Adversiting
+ Adversiting + Adversiting
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Learn how to craft and implement
compelling ad campaigns across
platforms, including digital, print and
social mediaOBJECTIVES
Understanding elements of visually
compelling advertisementsDevelop strategies for successful
ad campaignsLearn how to collaborate with ad
agencies or freelancers
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Time: Tuesday, 26 August 10:00 AM - 12:00 PM Pacific Time
Location: Zoom Virtual - Not Webinar format to encourage conversation.
Zoom Link: TBA -
SPEAKER
Graham Norton
FACILITATOR
LMC
CALÓ -
Ethnic and community outlets play a significant role in educating, engaging, and mobilizing their readers. As largely independent local news providers, they are an essential pillar in the information ecosystem of their communities and vital for strengthening democracy. In the last decade, local news has come under threat due to economic, technological, and social forces. Launched on April 30th, 2025, LMC’s Voces Fuertes: Latino Media Empowerment Lab will provide critical support to Latino newsrooms across the Southwest to counter these challenges.
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The Latino Media Collaborative (LMC) was established in 2019 by experienced Latino journalists and industry leaders to leverage the power of Latino and community news media to impact policy, change narratives, and promote civic engagement, while also supporting advancement of the sector through capacity building, research, and advocacy.

Government Procurement
Government Procurement
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Government Procurement
Government Procurement + Government Procurement
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A practical guide to exploring and
responding to government contract
opportunities at the local, state, and
federal levels.OBJECTIVES
Learn how to research procurement
opportunities at different levels of
government levelsUnderstand steps in the procurement
processKnow the components of an effective
response to a Request for Proposals
(RFPs)
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Time: Tuesday, June 24 1:00 PM - 2:00 PM Pacific Time
Location: Zoom (Link TBA) -
SPEAKER
Lisa Rehurek
FACILITATOR
Lava Force
HCSBP -
Ethnic and community outlets play a significant role in educating, engaging, and mobilizing their readers. As largely independent local news providers, they are an essential pillar in the information ecosystem of their communities and vital for strengthening democracy. In the last decade, local news has come under threat due to economic, technological, and social forces. Launched on April 30th, 2025, LMC’s Voces Fuertes: Latino Media Empowerment Lab will provide critical support to Latino newsrooms across the Southwest to counter these challenges.
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The Latino Media Collaborative (LMC) was established in 2019 by experienced Latino journalists and industry leaders to leverage the power of Latino and community news media to impact policy, change narratives, and promote civic engagement, while also supporting advancement of the sector through capacity building, research, and advocacy.

Strategic Partnerships and Collaboration
Strategic Partnerships and Collaboration
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Strategic Partnerships and Collaboration
Strategic Partnerships and Collaboration + Strategic Partnerships and Collaboration
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Discover how collaboration can fuel growth and sustainability through meaningful partnerships.
OBJECTIVES
Identify areas where partnerships can add value
Learn how to find and approach strategic partners
Understand how to structure and manage partnerships effectively.
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Time: Tuesday, June 24 10:00 AM - 12:00 PM
Location: Virtual
Zoom Link: TBA -
SPEAKER
Jonathan Kealing from INN
FACILITATOR
LMC -
Ethnic and community outlets play a significant role in educating, engaging, and mobilizing their readers. As largely independent local news providers, they are an essential pillar in the information ecosystem of their communities and vital for strengthening democracy. In the last decade, local news has come under threat due to economic, technological, and social forces. Launched on April 30th, 2025, LMC’s Voces Fuertes: Latino Media Empowerment Lab will provide critical support to Latino newsrooms across the Southwest to counter these challenges.
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The Latino Media Collaborative (LMC) was established in 2019 by experienced Latino journalists and industry leaders to leverage the power of Latino and community news media to impact policy, change narratives, and promote civic engagement, while also supporting advancement of the sector through capacity building, research, and advocacy.

Foundation Grants
Foundation Grants
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Foundation Grants
Foundation Grants + Foundation Grants
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Participants will learn how to identify,
research, and apply for foundation
grants to support organizational growth.OBJECTIVES
Learn how to identify and research
funding opportunitesUnderstand types of grants and
funding sourcesUnderstand the key components of
a successful grant proposal
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Time: Tuesday, May 25 10:00 AM - 12:00 PM Pacific Time
Location: Zoom (Link: TBA) -
SPEAKER
Mauricio Palma & Susana Bonis
FACILITATOR
LMC -
The Latino Media Collaborative (LMC) was established in 2019 by experienced Latino journalists and industry leaders to leverage the power of Latino and community news media to impact policy, change narratives, and promote civic engagement, while also supporting advancement of the sector through capacity building, research, and advocacy.