capacity building

capacity building

Original news reporting is under immense pressure from economic, political, and systemic challenges, including the decline in ad revenue and the dominance of large digital platforms. Traditional news organizations are shrinking, changing ownership, or closing entirely, but this moment of crisis also brings opportunities for innovation. 

Capacity-Building for media Outlets

LMC is working to reverse these trends by supporting outlets in expanding their online platforms, building digital audiences, and exploring hybrid business models to strengthen the industry. We also recognize the critical need to support emerging journalists who can effectively serve ethnically and linguistically diverse communities. Few journalism programs in the U.S. prepare reporters to cover economic, political, and social issues relevant to Latino/a/x communities or to understand how language and imagery influence community identity. Small, local Spanish-language newsrooms, which often lack resources, struggle to mentor and train journalists. With most ethnic media outlets in California operating with fewer than five full-time staff, LMC aims to address this gap through strategies that ensure the sustainability of independent Latino news media and high-quality journalism for future generations.

Advertising
Oct
28

Advertising

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Adversiting

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Adversiting

+ Adversiting + Adversiting

  • Learn how to craft and implement
    compelling ad campaigns across
    platforms, including digital, print and
    social media

    OBJECTIVES

    • Understanding elements of visually
      compelling advertisements

    • Develop strategies for successful
      ad campaigns

    • Learn how to collaborate with ad
      agencies or freelancers

  • Time: Tuesday, 26 August 10:00 AM - 12:00 PM Pacific Time
    Location: Zoom Virtual - Not Webinar format to encourage conversation.
    Zoom Link: TBA

  • SPEAKER
    Graham Norton

    FACILITATOR
    LMC
    CALÓ

  • Ethnic and community outlets play a significant role in educating, engaging, and mobilizing their readers. As largely independent local news providers, they are an essential pillar in the information ecosystem of their communities and vital for strengthening democracy. In the last decade, local news has come under threat due to economic, technological, and social forces. Launched on April 30th, 2025, LMC’s Voces Fuertes: Latino Media Empowerment Lab will provide critical support to Latino newsrooms across the Southwest to counter these challenges.

  • The Latino Media Collaborative (LMC) was established in 2019 by experienced Latino journalists and industry leaders to leverage the power of Latino and community news media to impact policy, change narratives, and promote civic engagement, while also supporting advancement of the sector through capacity building, research, and advocacy.

View Event →

Government Procurement
Jun
24

Government Procurement

Government Procurement

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Government Procurement

Government Procurement + Government Procurement

  • A practical guide to exploring and
    responding to government contract
    opportunities at the local, state, and
    federal levels.

    OBJECTIVES

    • Learn how to research procurement
      opportunities at different levels of
      government levels

    • Understand steps in the procurement
      process

    • Know the components of an effective
      response to a Request for Proposals
      (RFPs)

  • Time: Tuesday, June 24 1:00 PM - 2:00 PM Pacific Time
    Location: Zoom (Link TBA)

  • SPEAKER
    Lisa Rehurek

    FACILITATOR
    Lava Force
    HCSBP

  • Ethnic and community outlets play a significant role in educating, engaging, and mobilizing their readers. As largely independent local news providers, they are an essential pillar in the information ecosystem of their communities and vital for strengthening democracy. In the last decade, local news has come under threat due to economic, technological, and social forces. Launched on April 30th, 2025, LMC’s Voces Fuertes: Latino Media Empowerment Lab will provide critical support to Latino newsrooms across the Southwest to counter these challenges.

  • The Latino Media Collaborative (LMC) was established in 2019 by experienced Latino journalists and industry leaders to leverage the power of Latino and community news media to impact policy, change narratives, and promote civic engagement, while also supporting advancement of the sector through capacity building, research, and advocacy.

View Event →
Strategic Partnerships and Collaboration
Jun
24

Strategic Partnerships and Collaboration

Strategic Partnerships and Collaboration

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Strategic Partnerships and Collaboration

Strategic Partnerships and Collaboration + Strategic Partnerships and Collaboration

  • Discover how collaboration can fuel growth and sustainability through meaningful partnerships.

    OBJECTIVES

    • Identify areas where partnerships can add value

    • Learn how to find and approach strategic partners

    • Understand how to structure and manage partnerships effectively.

  • Time: Tuesday, June 24 10:00 AM - 12:00 PM
    Location: Virtual
    Zoom Link: TBA

  • SPEAKER
    Jonathan Kealing from INN

    FACILITATOR
    LMC

  • Ethnic and community outlets play a significant role in educating, engaging, and mobilizing their readers. As largely independent local news providers, they are an essential pillar in the information ecosystem of their communities and vital for strengthening democracy. In the last decade, local news has come under threat due to economic, technological, and social forces. Launched on April 30th, 2025, LMC’s Voces Fuertes: Latino Media Empowerment Lab will provide critical support to Latino newsrooms across the Southwest to counter these challenges.

  • The Latino Media Collaborative (LMC) was established in 2019 by experienced Latino journalists and industry leaders to leverage the power of Latino and community news media to impact policy, change narratives, and promote civic engagement, while also supporting advancement of the sector through capacity building, research, and advocacy.

View Event →
Foundation Grants
May
27

Foundation Grants

Foundation Grants

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Foundation Grants

Foundation Grants + Foundation Grants

  • Participants will learn how to identify,
    research, and apply for foundation
    grants to support organizational growth.

    OBJECTIVES

    • Learn how to identify and research
      funding opportunites

    • Understand types of grants and
      funding sources

    • Understand the key components of
      a successful grant proposal

  • Time: Tuesday, May 25 10:00 AM - 12:00 PM Pacific Time
    Location: Zoom (Link: TBA)


  • SPEAKER

    Mauricio Palma & Susana Bonis

    FACILITATOR
    LMC

  • The Latino Media Collaborative (LMC) was established in 2019 by experienced Latino journalists and industry leaders to leverage the power of Latino and community news media to impact policy, change narratives, and promote civic engagement, while also supporting advancement of the sector through capacity building, research, and advocacy.

View Event →