capacity building
capacity building
capacity building capacity building
Original news reporting is under immense pressure from economic, political, and systemic challenges, including the decline in ad revenue and the dominance of large digital platforms. Traditional news organizations are shrinking, changing ownership, or closing entirely, but this moment of crisis also brings opportunities for innovation.
LMC is working to reverse these trends by supporting outlets in expanding their online platforms, building digital audiences, and exploring hybrid business models to strengthen the industry. We also recognize the critical need to support emerging journalists who can effectively serve ethnically and linguistically diverse communities. Few journalism programs in the U.S. prepare reporters to cover economic, political, and social issues relevant to Latino/a/x communities or to understand how language and imagery influence community identity. Small, local Spanish-language newsrooms, which often lack resources, struggle to mentor and train journalists. With most ethnic media outlets in California operating with fewer than five full-time staff, LMC aims to address this gap through strategies that ensure the sustainability of independent Latino news media and high-quality journalism for future generations.
Voces Fuertes is a comprehensive capacity-building program tailored to the unique needs of local Latino-serving news outlets, empowering them with essential tools and knowledge to:
Increase their digital traffic and boost reader engagement;
Diversify newsroom funding streams and enhance their financial resilience; and,
Improve organizational effectiveness and long-term viability.
Review past sessions and register for upcoming trainings below!
Advertising
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Learn how to craft and implement
compelling ad campaigns across
platforms, including digital, print and
social mediaOBJECTIVES
Understanding elements of visually
compelling advertisementsDevelop strategies for successful
ad campaignsLearn how to collaborate with ad
agencies or freelancers
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Time: Tuesday, 26 August 10:00 AM - 12:00 PM Pacific Time
Location: Zoom Virtual - Not Webinar format to encourage conversation.
Zoom Link: TBA -
SPEAKER
Graham Norton
FACILITATOR
LMC
CALÓ -
Ethnic and community outlets play a significant role in educating, engaging, and mobilizing their readers. As largely independent local news providers, they are an essential pillar in the information ecosystem of their communities and vital for strengthening democracy. In the last decade, local news has come under threat due to economic, technological, and social forces. Launched on April 30th, 2025, LMC’s Voces Fuertes: Latino Media Empowerment Lab will provide critical support to Latino newsrooms across the Southwest to counter these challenges.
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The Latino Media Collaborative (LMC) was established in 2019 by experienced Latino journalists and industry leaders to leverage the power of Latino and community news media to impact policy, change narratives, and promote civic engagement, while also supporting advancement of the sector through capacity building, research, and advocacy.
MEMBERSHIP PROGRAMS
This session was cancelled. New date will be announced at a later time.
Government Procurement
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Navigating Government Procurement in the State of Arizona: Turning Opportunities into Contracts
In this 60-minute session, newsroom and media professionals looking to tap into government procurement will receive actionable strategies to pursue and secure opportunities at the state level—with a focus on the State of Arizona.
This session will equip attendees with the knowledge to:
Register as a supplier through the Arizona Procurement Portal (APP)
Research and identify relevant open opportunities
Navigate key steps in the state procurement process
Strengthen your bids and proposals
Access resources tailored specifically for small businesses
With more than 130+ state agencies and $9 billion in annual spending, Arizona offers a wealth of procurement opportunities and this session is your first step to successfully tapping into them.
Date: August 26, 2025
Time: 10:00 – 11:00 AM PST
Speaker: Amber Whitney, Arizona Department of Administration
Government Procurement
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Government Procurement
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Government Procurement + Government Procurement +
Foundation Grants
Foundation Grants
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Foundation Grants
Foundation Grants + Foundation Grants
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This 60-minute session is designed to give publishers of small to medium sized newsrooms a better understanding of foundation grants, tips on establishing fiscal sponsorships to secure funding, and more. By attending this session, publishers will learn the following:
OBJECTIVES
Identify potential philanthropic funders who align with your mission
Build authentic, long-term relationships with foundation partners
Develop strong messaging and case statements tailored to funders
SPEAKER
Mauricio Palma, Silicon Valley Community Foundation- Director, Community Partnerships
FACILITATOR
Susana Bonis, Development ConsultantDATE & TIME
July 29, 2025 at 10am-11am PT
Strategic Partnerships and Collaboration
Strategic Partnerships and Collaboration
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Strategic Partnerships and Collaboration
Strategic Partnerships and Collaboration + Strategic Partnerships and Collaboration
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Jonathan Kealing, Chief Network Officer at the Institute for Nonprofit News, shared practical strategies to help mission-driven organizations grow through meaningful, values-aligned partnerships.
Designed for leaders of nonprofit newsrooms, community organizations, and social enterprises, this session helped participants:
OBJECTIVES
Identify where strategic partnerships can enhance reach and effectiveness
Learn how to approach and engage potential collaborators
Understand how to structure, manage, and sustain impactful partnerships
This session offered a valuable opportunity to strengthen your organization’s network, maximize resources, and build collective solutions that drive long-term impact.
SPEAKERS
Jonathan Kealing, Institute for Nonprofit News (INN) - Chief Network Officer
DATE & TIME
June 24, 2025 at 9am PT
Understanding your audience
UNDERSTANDING YOUR AUDIENCE
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UNDERSTANDING YOUR AUDIENCE
UNDERSTANDING YOUR AUDIENCE + UNDERSTANDING YOUR AUDIENCE
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In this 60-minute session, Arjuna Soriano guided participants through key strategies to better understand and engage their audiences—helping organizations communicate more effectively and build deeper connections.
Designed for communicators, organizers, and advocates, this session helped participants:
OBJECTIVES
Identify and segment audiences based on demographics, interests, and online behavior
Explore tools for gathering meaningful feedback, including surveys, polls, listening posts, and social media interactions
Use real-time audience insights to inform and adapt digital communication strategies
Attendees walked away with practical approaches to strengthen their outreach and deepen engagement with the communities they serve.
SPEAKER
Arjuna Soriana, Google News Initiative
FACILITATOR
LMCDATE & TIME
May 27, 2025, at 10am-11am PT
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Legal Protections for media
LEGAL PROTECTIONS FOR MEDIA
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LEGAL PROTECTIONS FOR MEDIA
LEGAL PROTECTIONS FOR MEDIA + LEGAL PROTECTIONS FOR MEDIA
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In this 60-minute session led by top media attorney Margo Arnold, participants will gain a clear understanding of the legal risks media organizations face when reporting on sensitive or controversial issues—and how to navigate them with confidence.
This session is designed for journalists, editors, and newsroom leaders looking to:
OBJECTIVES
Understand key media law protections at both the federal and state levels
Learn how to identify and avoid common legal pitfalls in coverage
Explore strategies to strengthen newsroom policies and practices around defamation risk
Whether you're covering high-stakes stories or just want to sharpen your legal awareness, this session will provide practical guidance to help safeguard your work and report with clarity and confidence.
SPEAKERS
Margo Arnold, Business & Legal Affairs | Helping Creators & Companies Protect and Grow Their Ideas & Brands
DATE & TIME
April 30, 2025 at 10am PT
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